26.05.2020
Companies that use marketing automation see more web traffic, more buyers, and spur greater retention and loyalty. Coupled with personalization engines, marketing automation engages prospects and customers through highly relevant content that, in turn, converts them into loyal customers. By streamlining this process, you’re able to build personalized, one-to-one connections with a seemingly endless number […]
Read more26.05.2020
One of the insights of persuasion marketing is that customers’ sensitivity to persuasive arguments varies according to a number of factors, including their immediate emotional state. Therefore, in order to increase the chances of converting a customer, a salesperson or marketer needs to look for a “persuasion window,” open one if they can, and make […]
Read more26.05.2020
Too often we hear how businesses have tried email marketing, used a basic automation platform and they haven’t had much success. This is reinforced by previous experiences of advertising on Facebook, and trying different type so marketing approaches over the years – nothing works! With persuasive marketing – this is the fundamental aspect of all […]
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